Elena-Nicoleta UNTARU

Conferențiar universitar
Departamentul de Marketing turism servicii afaceri internaționale
Facultatea Științe economice și administrarea afacerilor

Contact:

B-dul/Str. Colina Universității nr. 1 Brașov, Romania
Corp A, etajul III, Brașov, România
Tel./Fax: +40 268 419304
E-mail: elena.untaru@unitbv.ro

Descarcă CV

Interese de cercetare:

  • Marketingul serviciilor
  • Comportamentul consumatorului în turism
  • Cercetări de marketing

Publicații:

  • Untaru E.N., Ispas A., Candrea A., Luca M., Epuran Ghe. (2016). Predictors of individuals’ intention to conserve water in a lodging context: the application of an extended Theory of Reasoned Action, International Journal of Hospitality Management 59, p. 50-59.
  • Untaru E., Ispas A. (2014). A different approach of Competitive Importance-Performance Analysis: the case of young Romanian's preference for a local fast-food, Studia Universitatis Babeș-Bolyai Negotia, vol. 59 (LIX), nr. 4, p. 5-30.
  • Untaru E. N., Fugaru C., Ispas A. (2017). „Quality of medical services and its impact on customer satisfaction. Diagnosing the zone of tolerance”, Journal of Smart Economic Growth 1(2), p. 47-66.
  • Untaru E.N., Pricope G., Ispas A. (2017). Assessment of the impact of educational services quality on consumer satisfaction and loyalty, Bulletin of the Transilvania University of Braşov, Series V: Economic Sciences, Vol. 10 (59) No. 2, p. 87-106.
  • Untaru E.N., Ispas A. (2018). Marketingul serviciilor, Editura Universității Transilvania din Brașov.