Branding Campaign Management
The major field of study for this master’s degree programme is Sociology. The duration of the programme is 2 years (120 ECTS credit points). The aim of the programme is to offer sound theoretical and practical training materialized in the development of useful instrumental and practical competences valuable both for labour market integration and for developing scientific research abilities in the field of social sciences and communication. This master’s degree programme will develop competences regarding the management of interpersonal relationships when working on a team capable of dealing with projects in the field of communication for public figures, organisations as well as various brands and services. After graduation students will be able to take different jobs in the field of social sciences and communication.
Main subjects: Brand building, Marketing campaigns, Consumer/ Advertisement psycho-sociology, Managing public image crises, Brand management and corporate identity, Communication and negotiation techniques, etc.
Prospects after graduation: specialists (senior experts as well as other management positions including top management such as director/manager/public relations) capable of promoting Public Relations products, of managing communication in crisis situations and of working on multidisciplinary teams created on principles of efficiency and professional deontology.
