ȚIEREAN Ovidiu Mircea

Assistant Professor
Department of Marketing, Tourism and International Relations
Faculty of Economic Sciences and Business Administration


Colina Universității no. 1, Brașov, Romania
Building A, Room AI1
Phone/Fax: +40 268 419304
E-mail: ovidiu.tierean@unitbv.ro

Descarcă CV

Research interests:

  • Individual and organizational consumer behavior
  • Marketing research and databases
  • Econometrics and economic modeling

Publications (selection):

  • Tierean, O. – Romanian Hotel Managers’ Perspective on Revenue Management, Buletinul Universității Transilvania din Brașov, Vol. 11, Nr. 2, 2018, p. 56-70
  • Tierean, O. – What do high school students eat? A gender, residence and body mass index perspective, Buletinul Universității Transilvania din Brașov, Vol. 10, Nr. 2, 2017, p. 64-86
  • Bratucu, G., Baltescu, C.A., Neacsu, N.A., Boscor, D., Tierean, O.M., Madar, A. – Approaching the Sustainable Development Practices in Mountain Tourism in the Romanian Carpathians, Susteanbility 2017, vol. 9, 14 November 2017
  • Țierean, O., Roman D.E. – Commercial breaks vs. product placement: what works for young consumers?, Buletinul Universității Transilvania din Brașov, Vol. 8, Nr. 1, 2015, p. 71-78
  • Țierean, O. – What are Romanians afraid of: explanaitions of the decline in the number of marriages, Revista Română de Marketing, nr. 4, 2012, p. 50-68