Florin-Mihai NECHITA

Professor
Department of Social Sciences and Communication
Faculty of Sociology and Communication

Contact:

Eroilor 25, Brașov, Romania
Building T, Room TII9
Phone/Fax: 0771308604
E-mail: florin.nechita@unitbv.ro

 CV

Research interests

  • Cultural heritage communication
  • Project-based learning
  • Marketing and branding

Publications (selection)

  • Nechita, F., Marinescu, N., Marcondes, G. A., & Rolon, S. L. (2025). Establishing Students’ Cooperation in a Multicultural Environment. The HEIComp Experience. Bulletin of the Transilvania University of Braşov. Series VII: Social Sciences• Law, 113-118. doi: 10.31926/but.ssl.2025.18.67.1.12 
  • Candrea, A. N., Ciobanu, E., Nechita, F., Brătucu, G., Coman, E., Șchiopu, C., & Alexandrescu, M. B. (2025). How do visitors to mountain museums think? A cross-country perspective on the sentiments decoded from TripAdvisor reviews. Electronics, 14(8), 1637. doi: 10.3390/electronics14081637 
  • Ling, M., Liu, Y., & Nechita, F. (2024). Project-based learning at Dracula Digital: A comparative perspective from Romania and Brunei. Trends in Higher Education, 3(3), 757-778. doi: 10.3390/higheredu3030043
  • Nechita, F. (2022). An introduction to museum marketing communication in the digital age. Presa Universitară Clujeană.
  • Nechita, F. (2014). The new concepts shaping the marketing communication strategies of museums. Bulletin of the Transilvania University of Braşov, Series VII: Social Sciences and Law, (1), 269-278.