Elena-Nicoleta UNTARU

Professor 
Department of Marketing, Tourism and International Business
Faculty of Economic Sciences and Business Administration

Contact:

Colina Street 1, Brașov, Romania
Building A, Room AIII1
Phone/Fax: +40 268 419304
E-mail: elena.untaru@unitbv.ro

 CV

Research interests:

  • Environmentally responsible behaviors in tourism and services
  • Services marketing
  • Qualitative and quantitative marketing research
  • Modeling of consumer behavior 

Publications (selection)

  • Untaru E.N., Han H, David A, Chi X. (2023). Biophilic Design and Its Effectiveness in Creating Emotional Well-Being, Green Satisfaction, and Workplace Attachment Among Healthcare Professionals: The Hospice Context. HERD: Health Environments Research & Design Journal.doi:10.1177/19375867231192087.
  • Heesup Han, Untaru, E.N.,Aleksandar Radic, Inyoung Jung, Wei Quan, Linda Heejung Lho & Hyerin Lee (2023) Consumer protective behaviors at wellbeing tourism destinations: the function of norm activation model and reasoned action theory, Journal of Travel & Tourism Marketing, 40:6, 512-531, DOI: 10.1080/10548408.2023.2263777
  • Untaru,E.N.,Xiaoting Chi, Heekyoung Jung, Bee-Lia Chua & Heesup Han (26 Jun 2024): Assessing the Impact of the Influential Factors of Airport Biometric Technology on Air Traveler Behavioral Intentions in the With-COVID-19 Era: The Role of Attitude and Mental Health Value, Tourism Planning & Development, DOI: 10.1080/21568316.2024.2366413
  • Chi, X., Badu-Baiden, F., Kim, S. (Sam), Cao, J., Untaru, E. N.,Jung, H., & Han, H. (2024). Investigation on airline passengers’ behaviors for biometric boarding technology: a combined application of TAM, AST, and BRT. Asia Pacific Journal of Tourism Research,1–18. https://doi.org/10.1080/10941665.2024.2431233
  • Băltescu, C. A., & Untaru, E. -N.(2025). Exploring the Characteristics and Extent of Travel Influencers’ Impact on Generation Z Tourist Decisions. Sustainability,17(1), 66. https://doi.org/10.3390/su17010066.