www.unitbv.ro

Associate professor 
Department of Marketing, Tourism and International Business
Faculty of Economic Sciences and Business Administration

Contact:

Colina Street 1, Brașov, Romania
Building A, Room AIII1
Phone/Fax: +40 268 419304
E-mail: cristina.turcanu@unitbv.ro

CV

Research interests:

• Marketing research
• Mducational Marketing
• Consumer behaviour

Publications (selection)

• Grigoroiu, M. C., Țurcanu, C., Constantin, C. P., Tecău, A. S., & Tescașiu, B. (2025). The Impact of EU-Funded Educational Programs on the Socio-Economic Development of Romanian Students: A Multidimensional Analysis. Sustainability, 17(5), 2057. https://doi.org/10.3390/su17052057
• Grigoroiu, M.C., Tescașiu, B., Constantin, C.P., Țurcanu, C., Tecău, A.S. (2024) Extended Learning through After-School Programs: Supporting Disadvantaged Students and Promoting Social Sustainability. Sustainability,16, 7828. https://doi.org/10.3390/su16177828
• Tecău, A.S., Dimitriu, C., Marinescu, N., Tescasiu, B., & Epuran, G. (2020). A Qualitative Research on the Food Security of School Children in the Rural Area. Sustainability, 12, 9024. https://doi.org/10.3390/su12219024. 
• Grigoroiu, M.C., Țurcanu, C. (2023). Analysis of european financial interventions to strengthen education in Romania. Bulletin of the Transilvania University of Braşov, Series V, Economic Sciences, 16 (65), no.1, pp. 73-78, https://webbut.unitbv.ro/index.php/Series_V/article/view/4964/3850
• Cristina ȚURCANU, Particularități ale marketingului educațional în mediul rural din România, ISBN: 978-606-28-1437-3, Editura Universitară, Colecția Științe Economice, București, 2022, DOI: 10.5682/9786062814373, disponibilă la https://www.editurauniversitara.ro/stiinte-economice-3/particularitati-ale-marketingului-educational-in-mediul-rural-din-romania.html