ZAMFIRACHE Alexandra

Conferențiar
Departamentul de Management și Informatică economică
Facultatea Științe economice și administrarea afacerilor

Contact:

B-dul/Str. Colina Universității nr. 1 Brașov, Romania
Corp A, etajul III, Brașov, România
Tel./Fax: +40 268 419304
E-mail: alexandra.zamfirache@unitbv.ro

Descarcă CV

Interese de cercetare:

  • Management;
  • Marketing;
  • Logistica 
  • Dezvoltare sustenabilă.

Publicații:

  • Zamfirache, A.,Neacșu, N.A., Madar, A.,Balasescu, S., Balasescu, M., Purcaru, I.M. Behavioural differences and purchasing experiences through online commerce or offline within mall-based retail structures. Electronic Commerce Research 2024, https://doi.org/10.1007/s10660-024-09879-6 
  • Zamfirache, A.,Suciu, T., Anton, C.E., Albu, R.G., Ivasciuc, I.S. The Interest Shown by Potential Young Entrepreneurs in Romania Regarding Feasible Funding Sources, in the Context of a Sustainable Entrepreneurial Education. Sustainability 2023, 15, 4823. https://doi.org/10.3390/su15064823
  • Dragomir, C. C., Zamfirache, A.,Albu, R. G., Foris, T.Implications of Crises on Start-Up Management and Ways to Increase Business Resilience and Sustainable Development. Studies in Business and Economics, vol.18, no.3, 2023, pp.118-135.https://doi.org/10.2478/sbe-2023-0049    
  • Bălășescu, S., Neacșu, N.A., Madar, A., Zamfirache, A.,Bălășescu, M. Research of the Smart City Concept in Romanian Cities. Sustainability 2022, 14, 10004. https://doi.org/10.3390/su141610004
  • Brătucu, G., Palade (Zamfirache), A.,Madar, A., Neacșu, N.A., Boșcor, D., Băltescu, C.A. - Competition on the University Educational Services Market in Romania and the Protection of Students’ Rights and Interests. Amfiteatru Economic, Volume 19. No 45/2017, pp. 414-431, disponibil la: https://www.amfiteatrueconomic.ro/RevistaDetalii_EN.aspx?Cod=1064